Wednesday, August 18, 2010

Socially responsible

As I sit here after a long day, catching up on the daily happenings of my Facebook News Feed, I can't help but wonder where music would be if it weren't for social media. How else would I be able to find out instantly that my favorite band just announced a U.S. headlining tour, what restaurant they are eating at in their current tour stop, or get to look at photos they post throughout their days on tour? Most musicians have fully embraced social media and have started integrating it in their everyday lives. While many artists have an assembled web crew that posts generic information about tours, merch, or articles about the band, others actually post the updates themselves, exposing fans to information they never would have known possible. From The Beatles to your local dive bars' cover band, everyone is embracing social media as a tool to build and connect with their fan bases.

Some of my favorite artists like Anthony Green of Circa Survive, Craig Owens (formerly of Chiodos), Minus the Bear and Good Old War have opened up virtually and allowed their fans to peek in to their personal lives through the use of social media. Whether it be Facebook, Twitter, Myspace, or traditional or video blogs, fans can follow their favorite artists closer than ever before. Not only do these musicians post updates about their daily happenings, they also even respond to fans. A few months ago, I became a Facebook "friend" of Anthony Green. I was pleasantly surprised to see that he not only responds to fans posts on his wall, but he also comments on photos people post of him or when they tag him in art they created. I even saw him post encouraging words on a girl's status update about her going through a hard time in her life. I instantly thought it was amazing how someone who is a "minor" celebrity could take the time out of a demanding tour schedule to reach out to fans and show that he is not just some guy who sings and does acrobatic moves on stage. He actually cares about his fans and is one of "us".

After seeing his quick responses, I decided to write something on his wall to see if he would respond. I knew I had to post something that would get his attention rather than the usual "OMG Anthony, I love you and want to have your babies!" that was scattered throughout his wall. My boyfriend, Mark, helped me think of a random question that would grab his attention immediately. I posted a question that Mark and his twenty something year old co-workers were debating about earlier in the day. "Who is faster, Speedy Gonzalez or Road Runner?" While I thought it was one of the most embarrassing things I have ever done due to it's immature nature, Anthony Green actually responded within 10 minutes of me posting it. "Speedy", he wrote. I screamed as loud as pre-teen girl at a Jonas Brothers concert. Not only did he make my night (ok, maybe my week), he settled a very intense debate between my boyfriend and his co-workers (sad, I know). Something that took a few seconds for him to do impacted me greatly since he took the time to read and respond to what I wrote, no matter how silly it was.

Besides interacting with fans, there are many different ways that artists are using the Internet to their advantage. 30 Seconds to Mars reached out to their fans on MySpace and Twitter to solicit backup singers for the latest album, This Is War. This not only benefits the artist but also fans who dream of singing on their favorite band's tracks. 

Artists are also profiting from social media websites by using it as a medium to increase sales of albums, merch, fan club memberships and tickets. Fans can also benefit from this because the many musicians not only sell hard copies of albums on their websites, Facebook and MySpace pages but they are embracing digital albums sales as a much more cost efficient (and legal) way to purchase music online.

Social media is becoming a necessity for established artists; not just up and coming musicians. A creative social media campaign can either make or break a career. If an artist fails to successfully engage the technology savvy demographic, they will lose the opportunity to inexpensively engage a large portion of music lovers. Over the last five years, social media sites have exploded in popularity and everyone, including your parents, has given into the phenomenon. This has made it that much easier for artists to become discovered on both the local and national levels without the backing of a major record label. If you haven't already, I encourage you to add your favorite musicians on Facebook, MySpace, Twitter, or any other social media site you use and reap the benefits of being "in the know". Perks can include the ability to purchase tour tickets before the general public, and free iTunes downloads.The real benefit is being able to engage and connect with your favorite band or artist on a more "personal" level.

Stay tuned...

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About me

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I'm 24, despite the fact that I still tell people I'm 21 because I can't remember my age (that's what I like to tell myself but I think I'm just afraid of aging). College graduate. Work in advertising. Trying to find my "dream job" where I enjoy waking up everyday to go to work (one can dream). Living life to the fullest with no regrets. I love music-I listen to it about 18 hours a day (the other 6, if I'm lucky, are spent sleeping). I'm a health nut and recently discovered the joy of bikram yoga. I enjoy working out, traveling, going to concerts and sporting events, running in races for charities, and bargain shopping. I hope one day I'm around to witness world peace.